If you haven’t heard of YouTube, you must have emerged from a cave somewhere. What started out as a platform for people to create and upload video content on the web as an outlet of self-expression is now quickly and increasingly become a popular means for marketers and advertisers to get their products and/or services noticed. Even old school, traditional brands whose business structures are, generally, more rigid have had to recognized the impact and proven effectiveness of new digital social platforms and tweak their marketing methods to accommodate new methods in getting their products and services known.
YouTube makes is relatively simple for you to set up an account. However, the key to being successful in the YouTube realm is producing consistent, creative and engaging content. After establishing your base ‘following’ (note: this may take time and in most instances do not happen overnight), a single uploaded video has the ability to reach hundreds of thousands of people globally.
Jane Donaldson runs the Youtube channels for this universal socket set retailer and this roll compactor equipment business and these paving contractors and recommends “Add in the ‘share this video’ into equation, whereby others who are intrigued by your content and would like people in their social circles to be informed, the outreach possibility of a single upload can create a massive snowball effect. Overnight success on YouTube is rare, but not unheard of.”
Another alternative to get your brand out in the world, is to engage with YouTube’s very own celebrity – the YouTuber, who are usually, already established and have their own ‘following’. Product reviews and sponsorships and the most common ways of collaborating with the YouTuber and can in return generate traffic back to your YouTube page or website. The famous catchphrase “Like, Share and Subscribe” is one that you will come across often in YouTube videos. Similarly, it is all in the marketing ploy to attract and spread your content.
It would be a grave mistake to regard YouTube as a frivolous platform when the results speak very clearly for itself.